Shortly before their Kickstarter launch, Soundboks asked me to organize a launch event. I booked DJ Tereza and IAMNOBODI and hosted a highly successful event at Musik & Frieden. Following that, I coordinated guerrilla street gigs with various artists, developed multiple additional artist collaborations across genres, and brought their communities together for large-scale parties. The entire campaign was supported by a content team and amplified across the brand’s channels. Shortly after, I joined Soundboks as Brand Manager Germany, taking full ownership of the German market and overseeing all brand activities.
Shortly before their Kickstarter launch, Soundboks asked me to organize a launch event. I booked DJ Tereza and IAMNOBODI and hosted a highly successful event at Musik & Frieden. Following that, I coordinated guerrilla street gigs with various artists, developed multiple additional artist collaborations across genres, and brought their communities together for large-scale parties. The entire campaign was supported by a content team and amplified across the brand’s channels. Shortly after, I joined Soundboks as Brand Manager Germany, taking full ownership of the German market and overseeing all brand activities.