PROJECT

JD Sports opened a new megastore in Düsseldorf and wanted to create major buzz around the launch. We developed an activation that brought rapper Majoe live into the store for an exclusive performance and signing session. The event attracted a huge crowd, fully engaging the target audience and turning the opening into a high-energy celebration of music, culture, and streetwear. The store was packed, the atmosphere electric, and the campaign delivered strong awareness and engagement for the brand.

PROJECT

JD Sports opened a new megastore in Düsseldorf and wanted to create major buzz around the launch. We developed an activation that brought rapper Majoe live into the store for an exclusive performance and signing session. The event attracted a huge crowd, fully engaging the target audience and turning the opening into a high-energy celebration of music, culture, and streetwear. The store was packed, the atmosphere electric, and the campaign delivered strong awareness and engagement for the brand.