PROJECT

New Balance had a booth at the new sneaker fair by Highmet Sugor, the SchuHS, and wanted to create something unique within a short timeframe. We took a hands-on approach, built and branded a workshop booth, and invited Tornschuhjette to customize sneakers together with our guests. It turned into a vibrant, creative project that was not only visually striking but also a lot of fun to realize.

PROJECT

New Balance had a booth at the new sneaker fair by Highmet Sugor, the SchuHS, and wanted to create something unique within a short timeframe. We took a hands-on approach, built and branded a workshop booth, and invited Tornschuhjette to customize sneakers together with our guests. It turned into a vibrant, creative project that was not only visually striking but also a lot of fun to realize.

Shot by Fabian Brennecke