Times can be tough for musicians. The progressive German rap duo ZM teamed up with creative mind and director Martin Swarowski to craft a socially critical concept for their single “Der Erfolg.” I got to jump in on the video production and help out with brand collaborations and sponsorship strategy — a real example of how to capitalize your art to the max. Fans could even grab their own ad spots in the video, a fun twist that paid off. In the end, the campaign pulled in over €16,000 in sponsorships through the music video.
Times can be tough for musicians. The progressive German rap duo ZM teamed up with creative mind and director Martin Swarowski to craft a socially critical concept for their single “Der Erfolg.” I got to jump in on the video production and help out with brand collaborations and sponsorship strategy — a real example of how to capitalize your art to the max. Fans could even grab their own ad spots in the video, a fun twist that paid off. In the end, the campaign pulled in over €16,000 in sponsorships through the music video.